Villa Eugénie

Project information

Year

Year: 2017

Client

Client: Villa Eugénie

Type

Type: Web Design

Sector

Sector: Fashion

Credits

Role: Designer
Agency: Base Design
Visual identity: Sander Vermeulen


Sector: Fashion

Role: Designer
Agency: Base Design
Visual identity: Sander Vermeulen


About the project

Villa eugénie is a premier special events company whose expertise and poetic sensibility was first established in the worlds of luxury, fashion and beauty, and is increasingly sought out by the many creative sectors shaping contemporary culture and the digitally driven world.

With 20 years of experience, the company has orchestrated the creative conception and production of over 800 fashion shows across the world and has an astonishing list of long-term clients: Dior Homme, Chanel, Lanvin, Moncler, Hermès, Miu Miu, Kenzo and Dries Van Noten, for whom Etienne Russo (founder of villa eugénie) has produced every single presentation since the designer’s debut in 1991.

At Base Design, we were more than happy to collaborate with villa eugénie to create a new identity and online showcase for villa eugenie. Our goal was to build a highly conceptual experience and embrace innovation, just like the work of our client.

Part of the identity was the usage of two typefaces where one was used solely to present projects, and the other for talking about villa eugénie. To further emphasise this idea, we divided the frontpage into two panels. When toggling a project, the panel opens up and images within the project start panning automatically, mimicking the experience of watching a live event.

Matthias likes Lago di Como, Pastoe, Yasujirō Ozu, Stig Lindberg, Koyaanisqatsi, Wabi-sabi, Jon Hassell, Nissan Skyline GT-R, Kedr Livanskiy, Porter Yoshida, Hans J. Wegner, Functionalism, Chungking Express, Factory records, Tadao Ando, Hiroshi Sugimoto, Dragon Quest, Susumu Yokota, Archipelago of Gothenburg, Kimchi, Ren Hang, Ingmar Bergman, Ryu Chishu, Comme des Garçons, Dragon Ball, Setsuko Hara, Mikio Naruse, Max Bill, Max Ernst, Haruomi Hosono, Kosmische Musik, Pi: The movie, Shoegaze, Børge Mogensen, Andrei Tarkovsky, Constantin Brancusi, Solaris, Monosodium glutamate, Yellow Magic Orchestra, Boards of Canada, Tettigonia viridissima, Kitsune Udon, Hochschule für Gestaltung Ulm, Mackintosh, Kabuki theatre, Jean (Hans) Arp, Johann Sebastian Bach, Miles Davis, Hōrensō, Kishin Shinoyama, Kepler triangle, Philip Glass, Bossa Nova, Mujirushi Ryōhin, Acne Studios, Dieter Rams, Switzerland, Jaakko Eino Kalevi, 2001: A space odyssey, Alvar Aalto, One Piece, Ryokan, Max von Sydow, Krautrock, Final Fantasy, Ryuichi Sakamoto, Gerrit Rietveld, Brian Eno, Nobuyoshi Araki.