Villa Eugénie

Project information

Year

Year: 2017

Client

Client: Villa Eugénie

Type

Type: Web Design

Sector

Sector: Fashion

Credits

Role: Designer
Agency: Base Design
Visual identity: Sander Vermeulen


Sector: Fashion

Role: Designer
Agency: Base Design
Visual identity: Sander Vermeulen


About the project

Villa eugénie is a premier special events company whose expertise and poetic sensibility was first established in the worlds of luxury, fashion and beauty, and is increasingly sought out by the many creative sectors shaping contemporary culture and the digitally driven world.

With 20 years of experience, the company has orchestrated the creative conception and production of over 800 fashion shows across the world and has an astonishing list of long-term clients: Dior Homme, Chanel, Lanvin, Moncler, Hermès, Miu Miu, Kenzo and Dries Van Noten, for whom Etienne Russo (founder of villa eugénie) has produced every single presentation since the designer’s debut in 1991.

At Base Design, we were more than happy to collaborate with villa eugénie to create a new identity and online showcase for villa eugenie. Our goal was to build a highly conceptual experience and embrace innovation, just like the work of our client.

Part of the identity was the usage of two typefaces where one was used solely to present projects, and the other for talking about villa eugénie. To further emphasise this idea, we divided the frontpage into two panels. When toggling a project, the panel opens up and images within the project start panning automatically, mimicking the experience of watching a live event.

Matthias likes Mackintosh, Susumu Yokota, Kosmische Musik, Koyaanisqatsi, Tadao Ando, Ryuichi Sakamoto, Haruomi Hosono, Shoegaze, Brian Eno, Philip Glass, Constantin Brancusi, Dragon Quest, Yellow Magic Orchestra, Krautrock, Pi: The movie, Gerrit Rietveld, Solaris, Hōrensō, One Piece, Final Fantasy, Kitsune Udon, Porter Yoshida, 2001: A space odyssey, Kepler triangle, Comme des Garçons, Ren Hang, Børge Mogensen, Miles Davis, Setsuko Hara, Ryu Chishu, Nobuyoshi Araki, Lago di Como, Hochschule für Gestaltung Ulm, Stig Lindberg, Tettigonia viridissima, Functionalism, Archipelago of Gothenburg, Hiroshi Sugimoto, Wabi-sabi, Max Ernst, Factory records, Jean (Hans) Arp, Pastoe, Jaakko Eino Kalevi, Boards of Canada, Dragon Ball, Mujirushi Ryōhin, Kabuki theatre, Yasujirō Ozu, Alvar Aalto, Monosodium glutamate, Nissan Skyline GT-R, Mikio Naruse, Jon Hassell, Chungking Express, Dieter Rams, Ryokan, Max Bill, Kimchi, Andrei Tarkovsky, Ingmar Bergman, Kedr Livanskiy, Hans J. Wegner, Acne Studios, Johann Sebastian Bach, Bossa Nova, Max von Sydow, Kishin Shinoyama, Switzerland.