MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Koyaanisqatsi, Wabi-sabi, Stig Lindberg, Mujirushi Ryōhin, Porter Yoshida, Ren Hang, Lago di Como, Ryokan, Kabuki theatre, Jon Hassell, Susumu Yokota, 2001: A space odyssey, Dieter Rams, Setsuko Hara, Haruomi Hosono, Kishin Shinoyama, Constantin Brancusi, Philip Glass, Ryu Chishu, Brian Eno, Max Ernst, Ryuichi Sakamoto, Archipelago of Gothenburg, Kimchi, Krautrock, Kosmische Musik, Hiroshi Sugimoto, Yellow Magic Orchestra, Factory records, Gerrit Rietveld, Jean (Hans) Arp, Kitsune Udon, Pi: The movie, Yasujirō Ozu, Max von Sydow, Comme des Garçons, Solaris, Mackintosh, Alvar Aalto, Nobuyoshi Araki, Chungking Express, Kedr Livanskiy, Bossa Nova, Shoegaze, Nissan Skyline GT-R, Boards of Canada, Dragon Ball, Ingmar Bergman, Tettigonia viridissima, Andrei Tarkovsky, Dragon Quest, Kepler triangle, Hochschule für Gestaltung Ulm, Final Fantasy, Pastoe, Børge Mogensen, Functionalism, Mikio Naruse, Miles Davis, Jaakko Eino Kalevi, Tadao Ando, Monosodium glutamate, Johann Sebastian Bach, Switzerland, Hōrensō, One Piece, Acne Studios, Hans J. Wegner, Max Bill.