MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail

Sector: Retail

About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Acne Studios, Ryokan, Hōrensō, Constantin Brancusi, Mikio Naruse, Factory records, Archipelago of Gothenburg, Brian Eno, Hans J. Wegner, Chungking Express, Alvar Aalto, Stig Lindberg, Miles Davis, Hochschule für Gestaltung Ulm, Final Fantasy, Ingmar Bergman, Kosmische Musik, Jaakko Eino Kalevi, Dragon Quest, Ren Hang, Comme des Garçons, Pastoe, Nobuyoshi Araki, Dragon Ball, Functionalism, Koyaanisqatsi, Haruomi Hosono, Philip Glass, Kepler triangle, Kabuki theatre, Hiroshi Sugimoto, Dieter Rams, Boards of Canada, Yasujirō Ozu, Tadao Ando, Gerrit Rietveld, Lago di Como, Børge Mogensen, Max Bill, 2001: A space odyssey, Bossa Nova, Pi: The movie, Jon Hassell, Setsuko Hara, One Piece, Mackintosh, Shoegaze, Ryu Chishu, Porter Yoshida, Switzerland, Ryuichi Sakamoto, Kedr Livanskiy, Tettigonia viridissima, Johann Sebastian Bach, Andrei Tarkovsky, Max Ernst, Nissan Skyline GT-R, Solaris, Kishin Shinoyama, Kitsune Udon, Mujirushi Ryōhin, Max von Sydow, Yellow Magic Orchestra, Jean (Hans) Arp, Krautrock, Monosodium glutamate, Wabi-sabi, Susumu Yokota, Kimchi.