MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Susumu Yokota, Kitsune Udon, Max Ernst, Bossa Nova, 2001: A space odyssey, Nobuyoshi Araki, Hōrensō, Ryuichi Sakamoto, Tadao Ando, Boards of Canada, Ryu Chishu, Alvar Aalto, Ingmar Bergman, Max Bill, Kishin Shinoyama, Jon Hassell, Miles Davis, Koyaanisqatsi, Stig Lindberg, Gerrit Rietveld, Hans J. Wegner, Tettigonia viridissima, Dragon Quest, Switzerland, Johann Sebastian Bach, Ryokan, Functionalism, Archipelago of Gothenburg, Kimchi, Philip Glass, Max von Sydow, Dragon Ball, Hochschule für Gestaltung Ulm, Kabuki theatre, Porter Yoshida, One Piece, Hiroshi Sugimoto, Monosodium glutamate, Setsuko Hara, Lago di Como, Acne Studios, Solaris, Shoegaze, Dieter Rams, Ren Hang, Factory records, Haruomi Hosono, Børge Mogensen, Chungking Express, Yellow Magic Orchestra, Final Fantasy, Pi: The movie, Mikio Naruse, Constantin Brancusi, Wabi-sabi, Krautrock, Pastoe, Yasujirō Ozu, Kedr Livanskiy, Brian Eno, Kepler triangle, Nissan Skyline GT-R, Kosmische Musik, Comme des Garçons, Mujirushi Ryōhin, Andrei Tarkovsky, Mackintosh, Jaakko Eino Kalevi, Jean (Hans) Arp.