MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Dieter Rams, Gerrit Rietveld, Max Ernst, Johann Sebastian Bach, Nissan Skyline GT-R, Kosmische Musik, Ryuichi Sakamoto, Ryokan, Factory records, Kepler triangle, Kabuki theatre, Philip Glass, Lago di Como, Mikio Naruse, Kimchi, Functionalism, Monosodium glutamate, Chungking Express, Shoegaze, Hochschule für Gestaltung Ulm, Yasujirō Ozu, Jean (Hans) Arp, Porter Yoshida, Ren Hang, Bossa Nova, Max Bill, Comme des Garçons, Hans J. Wegner, Ingmar Bergman, Pastoe, Hōrensō, Jaakko Eino Kalevi, Kitsune Udon, 2001: A space odyssey, Mackintosh, Yellow Magic Orchestra, Ryu Chishu, Kedr Livanskiy, Alvar Aalto, Børge Mogensen, Pi: The movie, Brian Eno, Tadao Ando, Hiroshi Sugimoto, Koyaanisqatsi, Jon Hassell, Archipelago of Gothenburg, Tettigonia viridissima, Max von Sydow, Kishin Shinoyama, Nobuyoshi Araki, Dragon Quest, Mujirushi Ryōhin, Solaris, Switzerland, Miles Davis, Boards of Canada, Susumu Yokota, Setsuko Hara, One Piece, Wabi-sabi, Constantin Brancusi, Final Fantasy, Krautrock, Andrei Tarkovsky, Acne Studios, Dragon Ball, Haruomi Hosono, Stig Lindberg.