MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Hans J. Wegner, Max Ernst, Solaris, Final Fantasy, Boards of Canada, Alvar Aalto, Constantin Brancusi, Andrei Tarkovsky, Mujirushi Ryōhin, 2001: A space odyssey, Jaakko Eino Kalevi, Pi: The movie, Kitsune Udon, Ingmar Bergman, Bossa Nova, Tettigonia viridissima, Kosmische Musik, Gerrit Rietveld, Jon Hassell, Ryokan, Kepler triangle, Kishin Shinoyama, Miles Davis, Wabi-sabi, Jean (Hans) Arp, Koyaanisqatsi, Haruomi Hosono, Nobuyoshi Araki, Dragon Ball, Archipelago of Gothenburg, Yellow Magic Orchestra, Mackintosh, Hochschule für Gestaltung Ulm, Yasujirō Ozu, Pastoe, Ryuichi Sakamoto, Susumu Yokota, Comme des Garçons, Dragon Quest, Philip Glass, Porter Yoshida, Nissan Skyline GT-R, Børge Mogensen, Ren Hang, Dieter Rams, Max von Sydow, Kimchi, Mikio Naruse, Johann Sebastian Bach, Lago di Como, Kedr Livanskiy, One Piece, Shoegaze, Ryu Chishu, Krautrock, Acne Studios, Setsuko Hara, Max Bill, Kabuki theatre, Hōrensō, Tadao Ando, Chungking Express, Hiroshi Sugimoto, Functionalism, Brian Eno, Monosodium glutamate, Switzerland, Factory records, Stig Lindberg.