MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Lago di Como, Setsuko Hara, Max Ernst, Koyaanisqatsi, Porter Yoshida, Dragon Ball, Krautrock, Stig Lindberg, Hochschule für Gestaltung Ulm, Jaakko Eino Kalevi, Tettigonia viridissima, Philip Glass, Jon Hassell, Nobuyoshi Araki, Monosodium glutamate, Ren Hang, Ingmar Bergman, Pi: The movie, Yellow Magic Orchestra, Boards of Canada, Acne Studios, Hans J. Wegner, Switzerland, Comme des Garçons, Yasujirō Ozu, Brian Eno, Solaris, Hōrensō, Final Fantasy, Chungking Express, Kimchi, Kabuki theatre, Tadao Ando, Kedr Livanskiy, Hiroshi Sugimoto, Functionalism, Kitsune Udon, Ryuichi Sakamoto, Factory records, Pastoe, Kishin Shinoyama, Max Bill, Mujirushi Ryōhin, Ryu Chishu, Shoegaze, Archipelago of Gothenburg, Miles Davis, Kepler triangle, Kosmische Musik, Jean (Hans) Arp, Alvar Aalto, Max von Sydow, Nissan Skyline GT-R, Wabi-sabi, Ryokan, 2001: A space odyssey, Dieter Rams, Mackintosh, Constantin Brancusi, Andrei Tarkovsky, Johann Sebastian Bach, Susumu Yokota, Gerrit Rietveld, Dragon Quest, Bossa Nova, Haruomi Hosono, One Piece, Børge Mogensen, Mikio Naruse.