MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Ryokan, Shoegaze, Functionalism, Acne Studios, Kabuki theatre, Dieter Rams, Pi: The movie, Kitsune Udon, 2001: A space odyssey, Krautrock, Yellow Magic Orchestra, Kimchi, Nobuyoshi Araki, Mackintosh, Solaris, Jean (Hans) Arp, Miles Davis, Bossa Nova, Kosmische Musik, Comme des Garçons, Andrei Tarkovsky, One Piece, Boards of Canada, Susumu Yokota, Max Bill, Max von Sydow, Jon Hassell, Kepler triangle, Mujirushi Ryōhin, Monosodium glutamate, Hōrensō, Ryuichi Sakamoto, Max Ernst, Børge Mogensen, Dragon Quest, Setsuko Hara, Koyaanisqatsi, Archipelago of Gothenburg, Chungking Express, Brian Eno, Switzerland, Stig Lindberg, Nissan Skyline GT-R, Hiroshi Sugimoto, Haruomi Hosono, Dragon Ball, Ren Hang, Hochschule für Gestaltung Ulm, Porter Yoshida, Pastoe, Tettigonia viridissima, Ingmar Bergman, Mikio Naruse, Factory records, Kishin Shinoyama, Kedr Livanskiy, Lago di Como, Hans J. Wegner, Philip Glass, Tadao Ando, Constantin Brancusi, Yasujirō Ozu, Alvar Aalto, Final Fantasy, Johann Sebastian Bach, Gerrit Rietveld, Wabi-sabi, Ryu Chishu, Jaakko Eino Kalevi.