MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Max von Sydow, Factory records, Kitsune Udon, Bossa Nova, Hans J. Wegner, Dragon Ball, Johann Sebastian Bach, Hōrensō, Ryokan, Ren Hang, Kimchi, Shoegaze, Ingmar Bergman, Nissan Skyline GT-R, Wabi-sabi, Gerrit Rietveld, Pi: The movie, Pastoe, Jon Hassell, Max Ernst, Kosmische Musik, Acne Studios, Functionalism, Dragon Quest, Krautrock, Ryuichi Sakamoto, Yellow Magic Orchestra, Hochschule für Gestaltung Ulm, Alvar Aalto, Chungking Express, Tettigonia viridissima, Max Bill, Nobuyoshi Araki, Kedr Livanskiy, Kishin Shinoyama, Philip Glass, Ryu Chishu, Brian Eno, Dieter Rams, Miles Davis, Susumu Yokota, 2001: A space odyssey, Mackintosh, Jaakko Eino Kalevi, Boards of Canada, Lago di Como, Kepler triangle, Switzerland, Jean (Hans) Arp, Monosodium glutamate, Tadao Ando, Mujirushi Ryōhin, Stig Lindberg, Solaris, Comme des Garçons, Mikio Naruse, Final Fantasy, Andrei Tarkovsky, Koyaanisqatsi, Constantin Brancusi, Porter Yoshida, Børge Mogensen, Kabuki theatre, Haruomi Hosono, Hiroshi Sugimoto, Setsuko Hara, One Piece, Archipelago of Gothenburg, Yasujirō Ozu.