MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Kishin Shinoyama, Jaakko Eino Kalevi, Børge Mogensen, Dieter Rams, Functionalism, Pastoe, Philip Glass, Hochschule für Gestaltung Ulm, Boards of Canada, Yellow Magic Orchestra, Pi: The movie, Miles Davis, Krautrock, Andrei Tarkovsky, Hans J. Wegner, Ryuichi Sakamoto, Susumu Yokota, Tettigonia viridissima, Stig Lindberg, Factory records, Max Ernst, Acne Studios, Tadao Ando, Ryu Chishu, Max von Sydow, Archipelago of Gothenburg, Monosodium glutamate, Ren Hang, Switzerland, Kabuki theatre, Dragon Quest, Mujirushi Ryōhin, Nissan Skyline GT-R, Gerrit Rietveld, Solaris, Porter Yoshida, Haruomi Hosono, Jon Hassell, 2001: A space odyssey, Kosmische Musik, Ryokan, Ingmar Bergman, Johann Sebastian Bach, Hiroshi Sugimoto, Kitsune Udon, Dragon Ball, Mackintosh, Alvar Aalto, Koyaanisqatsi, Kedr Livanskiy, Max Bill, Hōrensō, Final Fantasy, Nobuyoshi Araki, Jean (Hans) Arp, Shoegaze, Kimchi, Kepler triangle, One Piece, Lago di Como, Constantin Brancusi, Wabi-sabi, Brian Eno, Chungking Express, Comme des Garçons, Mikio Naruse, Yasujirō Ozu, Bossa Nova, Setsuko Hara.