MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Ryu Chishu, Boards of Canada, Jean (Hans) Arp, Børge Mogensen, Pi: The movie, Constantin Brancusi, Ingmar Bergman, Comme des Garçons, Bossa Nova, Miles Davis, Stig Lindberg, Tadao Ando, Yellow Magic Orchestra, Max Ernst, Factory records, Yasujirō Ozu, Dieter Rams, Max Bill, Hōrensō, Lago di Como, Monosodium glutamate, Hiroshi Sugimoto, Alvar Aalto, Max von Sydow, Pastoe, Ren Hang, Mujirushi Ryōhin, Shoegaze, Koyaanisqatsi, Jaakko Eino Kalevi, Kosmische Musik, Kabuki theatre, Kepler triangle, Tettigonia viridissima, Susumu Yokota, Kishin Shinoyama, Ryokan, Archipelago of Gothenburg, Chungking Express, Kitsune Udon, Porter Yoshida, Andrei Tarkovsky, Dragon Quest, Nobuyoshi Araki, Johann Sebastian Bach, Ryuichi Sakamoto, Mikio Naruse, Krautrock, Jon Hassell, Kimchi, Haruomi Hosono, Solaris, Setsuko Hara, Philip Glass, Dragon Ball, Gerrit Rietveld, Kedr Livanskiy, Acne Studios, Hochschule für Gestaltung Ulm, Switzerland, Brian Eno, One Piece, Nissan Skyline GT-R, Mackintosh, Functionalism, Hans J. Wegner, Wabi-sabi, Final Fantasy, 2001: A space odyssey.