MOK Specialty Coffee Roastery & Bar

Project information


Year: 2015


Client: MOK Specialty Coffee Roastery & Bar


Type: Visual Identity Packaging


Sector: Retail



Sector: Retail


About the project

MOK Specialty Coffee Roastery & Bar is a fast growing coffee roastery and is now one of the most renowned micro roasteries in Belgium. They were in need of a new and more refined look that is in tune with their status and proficiency and could help attract international clients.

In close collaboration with Jens Crabbe, founder of MOK, we looked at how the brand image can be further improved by altering the baseline, changing the tone of voice, and choosing the right materials for the packaging.

The new identity introduces an abstract monogram and logotype written in a clear contemporary font. They compliment each other, but the monogram can be used separately or as a pattern to create a stronger impression. The monogram can be dissected into the three primary shapes. These shapes are assigned to the different types of roasts: Espresso, Filter and Omni roast, respectively. A subtle colour palette is used to further emphasise the types of coffee: Single origin and blend, making each product easily recognisable.

Matthias likes Jaakko Eino Kalevi, Kimchi, Constantin Brancusi, Yasujirō Ozu, Jean (Hans) Arp, Dieter Rams, Mujirushi Ryōhin, Nissan Skyline GT-R, Kabuki theatre, Krautrock, Stig Lindberg, Archipelago of Gothenburg, Susumu Yokota, Solaris, Kitsune Udon, Nobuyoshi Araki, Tadao Ando, Ingmar Bergman, Philip Glass, Børge Mogensen, Andrei Tarkovsky, 2001: A space odyssey, Chungking Express, Boards of Canada, Pi: The movie, Brian Eno, Dragon Ball, Ryuichi Sakamoto, Kepler triangle, Max von Sydow, Lago di Como, Hochschule für Gestaltung Ulm, Tettigonia viridissima, Hans J. Wegner, Monosodium glutamate, Switzerland, Max Bill, Kishin Shinoyama, Alvar Aalto, Gerrit Rietveld, Ryokan, Wabi-sabi, One Piece, Porter Yoshida, Final Fantasy, Kosmische Musik, Max Ernst, Bossa Nova, Shoegaze, Dragon Quest, Ren Hang, Setsuko Hara, Hōrensō, Pastoe, Ryu Chishu, Comme des Garçons, Yellow Magic Orchestra, Factory records, Mikio Naruse, Mackintosh, Miles Davis, Functionalism, Koyaanisqatsi, Haruomi Hosono, Acne Studios, Kedr Livanskiy, Hiroshi Sugimoto, Jon Hassell, Johann Sebastian Bach.